Digital Strategy Consulting
Mircea Baldean

With over eighteen years of experience mainly in digital strategy and marketing roles, I have built a solid track record aligning marketing and technology services with business goals.

I have a strong interest in digital marketing, mobile development, website management and cloud computing delivering value by utilizing my digital strategy, marketing, product and program management expertise.


Behavioural Finance
Harvard Kennedy SchoolHarvard Kennedy School

University of Wales, U.K. Universiry of Wales

BSc Engineering and Computer Science
University Lucian Blaga, Romania University Lucian Blaga, Romania

I am currently working with the Kinder Global Digital Team based in Luxembourg, managing and planning technology aspects of innovative marketing digital projects related to the Kinder brand.

Given my passion to understand and influence human behaviour, I have founded MeetVibe, a mobile platform that connects the right people at the right time. MeetVibe’s Internet of Things capability connects people, information and sensors to maximize networking opportunities and social engagement.

As a Product Owner, I have helped the Toronto-based software development company Knowledge4You pivot from a consulting model towards a cloud-based business model. My role entailed synthetizing key features of multiple instances of the company’s MedSIS3 flagship software product into a standardized cloud-based offering.

I have spent more than seven years within the Digital Strategy and Solutions group at RBC Global Asset Management (RBC GAM), a provider of global investment management services and solutions, designing a multi-channel, multi-segment, multi-platform and multi-national online presence architecture to reflect the new operating model of the business unit. RBC GAM is the asset management division of Royal Bank of Canada (RBC). I have managed different teams and large-scale projects that provided me with a strong foundation.

Previously, I was a Partner at Click&Go! and provided technical consulting for Novo Solutions, Inc. and Sobis Software, Ltd.

I graduated in 2000 with a BSc in Engineering and Computer Science from the University Lucian Blaga, Romania, and in 2013 with a Master of Business Administration (MBA) from the University of Wales, Cardiff, United Kingdom. In 2013 I completed an Executive Education program in Behavioral Finance at Harvard University, John F. Kennedy School in Cambridge, MA.

Let's talk.

Thank you,
Mircea Baldean

“ Mircea is one of those rare individuals who combines superior technological expertise with a solid understanding of the industry and the needs of the business. This unique combination enables him to translate complex technology challenges into solutions that are easy for clients to use. He is a consummate professional who knows how to get things done and is a pleasure to work with. ”