TheWebStrategy.com

 

The hard part, for most organizations, is figuring out how the web can deliver measurable results.

Your web site is your most important communications tool. According to a recent New York Times poll, a "recommendation from a friend" is the most credible source of information. But you already know that.

What do you need to be successful on the web? A web site? A community?

A strategy: planning, creativity, design, community, marketing, engagement and management.

Web thinking is what I do, web strategy is my full time job.